Alex is a freelance designer, partner of Whatever Studio & Co-Founder at Spritzi.
He works to create innovative solutions that inspire, and foster memorable relationships between brands and their clients. With a focus on branding and UI / Web, He strives to create usable and polished products through passionate and deliberate design.
Brand Identity
Creative Direction
Logo Design
Website Design
Custom Typography
Art Direction
UI / UX
Asset Animation
Packaging Design
Hand Lettering
Blakesville Creamery
BP
Curtis Harding
DC Comics
Garrett’s Popcorn
Microsoft
Spritzi
Tazo Tea
Teddy Baldassarre
Uber
Up Club
Universal Diamonds
WD Awards:
Favorite Web Feature 2024
Logo Lounge:
Featured Logo 2023
World Brand Design:
Featured Branding 2022
Fontsinsuse:
Staff Pick 2022
Behance:
Illustrator Gallery 2022
Graphic Design Gallery 2022
Graphic Design Gallery 2022
Brand New:
Under Consideration 2021
Mind Sparkle Mag:
Graphic Design Highlight 2021
Featured Designer 2019
AWWWARDS:
Honorary Mention 2020
Honorary Mention 2017
Orpetron:
Site of the Day 2021
Creative Bloq:
Best Design Portfolio 2020

Client
Project
Brand Identity, UI/UX & App Design
Description
In designing the branding for UpClub, a unique music-sharing app focused on human connection and authenticity, I aimed to create an experience that resonates with music lovers seeking genuine interaction. I began with extensive research into user preferences, emphasizing the desire for a platform devoid of algorithms. The interface was designed for ease of use while being unique. The visual identity, characterized by vibrant colors and playful typography, reflects the joy of music discovery and sharing via the app.












