Alex is a freelance designer, partner of Whatever Studio & Co-Founder at Spritzi.


He works to create innovative solutions that inspire, and foster memorable relationships between brands and their clients. With a focus on branding and UI / Web, He strives to create usable and polished products through passionate and deliberate design.

Services

Brand Identity
Creative Direction
Logo Design
Website Design
Custom Typography
Art Direction
UI / UX
Asset Animation
Packaging Design
Hand Lettering

Clients

Blakesville Creamery
BP
Curtis Harding
DC Comics
Garrett’s Popcorn
Microsoft
Spritzi
Tazo Tea
Teddy Baldassarre
Uber
Up Club
Universal Diamonds

Recognition

WD Awards:
Favorite Web Feature 2024

Logo Lounge:
Featured Logo 2023

World Brand Design:
Featured Branding 2022

Fontsinsuse:
Staff Pick 2022

Behance:
Illustrator Gallery 2022
Graphic Design Gallery 2022
Graphic Design Gallery 2022

Brand New:
Under Consideration 2021

Mind Sparkle Mag:
Graphic Design Highlight 2021
Featured Designer 2019

AWWWARDS:
Honorary Mention 2020
Honorary Mention 2017

Orpetron:
Site of the Day 2021

Creative Bloq:
Best Design Portfolio 2020

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Client

The Lab

Project

Brand Identity & Website Design

Description

The Lab, a vibrant golf learning center led by an enthusiastic instructor dedicated to fostering a fun and inclusive golfing experience. I crafted a brand identity that embodies both playfulness and professionalism. The logo design features a modern yet approachable custom made typeface, paired with dynamic color and brand elements that evoke movement and energy, reflecting the instructor’s illustrative teaching style.

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