About

Alex is a freelance designer, partner of Whatever Studio & Co-Founder at Spritzi.

He works to create innovative solutions that inspire, and foster memorable relationships between brands and their clients. With a focus on branding and UI / Web, He strives to create usable and polished products through passionate and deliberate design.

Services

Brand Identity
Creative Direction
Logo Design
Website Design
Custom Typography
Art Direction
UI / UX
Asset Animation
Packaging Design
Hand Lettering

Clients

Blakesville Creamery
BP
Curtis Harding
DC Comics
Garrett’s Popcorn
Microsoft
Spritzi
Tazo Tea
Teddy Baldassarre
Uber
Up Club
Universal Diamonds

Recognition

WD Awards:
Favorite Web Feature ²⁰²⁴

Logo Lounge:
Featured Logo ²⁰²³

World Brand Design:
Featured Branding ²⁰²²

Fontsinsuse:
Staff Pick ²⁰²²

Behance:
Illustrator Gallery ²⁰²²
Graphic Design Gallery ²⁰²²
Graphic Design Gallery ²⁰²²

Brand New:
Under Consideration ²⁰²¹

Mind Sparkle Mag:
Graphic Design Highlight ²⁰²¹
Featured Designer ²⁰¹⁹

AWWWARDS:
Honorary Mention ²⁰²⁰
Honorary Mention ²⁰¹⁷

Orpetron:
Site of the Day ²⁰²¹

Creative Bloq:
Best Design Portfolio ²⁰²⁰

Client

Spritzi

Project

Brand Identity & Packaging Design

Description

Spritzi is coffee, but with a twist—a fizzy, refreshing tonic that shakes up Chicago’s coffee scene. We gave the brand a clean, vibrant look with colors that feel as fresh as the first sip. The playful-yet-polished typography and custom illustrations bring energy and adventure to every SKU. The packaging, much like Spritzi itself is approachable, premium, and full of life. Perfect for health-conscious trendsetters looking for something bold and new.

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